On a recent trip by bus, I saw a man use your smartphone to buy a Porsche on eBay. It may sound silly, but not alone. Apparently, buying cars and car parts in this way is part of a growing trend; on eBay Mobile, parts and accessories sold 90,000 and 2,000 cars per week during the first quarter of this year, according to eBay.
This week, the company launched an application for the iPhone magazine to cater to two markets: the users who want to see and bid on the moving cars and people looking to find parts for your current trip. While consumers can - and - and buy the car in the normal application of eBay, this new application specifically addresses the multitude of cars.
I downloaded the free iPhone application called eBay Motors, to see what was in the market. While a bit out of reach, the first cars that appeared on the screen of a Ferrari is going for $ 200,000 and a Bentley a price of $ 156,995. If I was interested, I could have beaten a button to make an offer. But scroll down to see other details as the make and model of car and a button that would allow me to review the history of the vehicle.
Steve Yankovich on eBay told CNET that calls this shop: "The trend of buying goods on the phone at the moment are based, and not have to wait until you are in front of your computer or at the mall . When a car enthusiast is working on his car or in an event of the engines, which aren 't in front of a computer, but your smart phone is handy. "
It will be interesting to see if eBay can get new customers to reach them on their phones. According to eBay, the global growth of vehicle sales through mobile phones increased by more than 160 percent this quarter compared to growth during the last quarter of 2010. The sale of parts and accessories was even higher, increasing by over 250 percent. parts sales online is growing faster than online car sales and reflects the application of eBay.
So browsing the Ferrari clients can see what's on the market in their spare time. An ad for a Mercedes-Benz SLS in two shades of white caught my eye mystic. So far, nobody has bid on it, but with six days left in the auction, there is still time. If you would like more information, there is an option to directly contact the seller to ask questions about the car. There is a button to request a free history report to see if the car has been in an accident or to see how many people have owned the car.
The application is not just to buy a car, however, especially if you have one. Users can add cars by model and year, or VIN. You can connect to the parts you really need for the current trip. Once you have the car connected to the application, when looking for a part you want, as a water pump, underdrive crankshaft pulley, or beam bulbs replacement parts are only shown as purchasing cars.
The application is part of eBay's attempt to reach users outside the traditional line, trade the bread and butter, by going after niche market such as automobiles (and fashion) for mobile customers to buy more things impulsively.
When users receive the dream car, the application can let the world know and share purchases to their Facebook friends and Twitter followers.
While the application is certainly convenient, I personally would get a Porsche for a test drive before committing. To be honest, I doubt anyone really buy a Porsche impulsively. But I can see people using the application to browse the Ferrari dream of owning one day, while purchases of automotive parts for the vehicles they already have.
No comments:
Post a Comment